Suneha Anand
Suneha Anand
Suneha Anand
Product Designer who ships revenue and growth features as a startup’s sole designer.
Product Designer who ships revenue and growth features as a startup’s sole designer.
Product Designer who ships revenue and growth features as a startup’s sole designer.
7 years in business development before design. Currently designing products using AI workflows in Berlin.
7 years in business development before design. Currently designing products using AI workflows in Berlin.
7 years in business development before design. Currently designing products using AI workflows in Berlin.
2025 · heyroom · C2C Marketplace
Grew invites
Grew invites
0-67% increase in invite sent per user · no increase in drop-offs
0-67% increase in invite sent per user · no increase in drop-offs
The founder wanted to make existing "Invite a Friend" mandatory during onboarding to grow the user base. I researched onboarding benchmarks showing mandatory steps can increase drop-offs by up to 30%, designed an alternative flow that nudged users without forcing the action, and brought in external investor insights to build the case. We launched a skippable version & invite sent per user increased from 0 to 67% without hurting retention.
The founder wanted to make existing "Invite a Friend" mandatory during onboarding to grow the user base. I researched onboarding benchmarks showing mandatory steps can increase drop-offs by up to 30%, designed an alternative flow that nudged users without forcing the action, and brought in external investor insights to build the case. We launched a skippable version & invite sent per user increased from 0 to 67% without hurting retention.
Role
Sole Product Designer
Team
Founder, Developer, CTO, Designer
Timeline
6 weeks
2026 · Under NDA · B2C web app
Built for investor demo
Built for investor demo
5 steps to 2 · Clearer business model · investor-ready in 3 weeks
5 steps to 2 · Clearer business model · investor-ready in 3 weeks
A B2C social platform had no design files and no design system. I simplified a confusing 5-step engagement-to-purchase flow down to 2 steps, removed conflicting CTAs, and redesigned the interface to match the actual business logic, responsive across mobile, tablet, and desktop. Design is currently used in investor demos. Happy to walk through the full process in conversation.
A B2C social platform had no design files and no design system. I simplified a confusing 5-step engagement-to-purchase flow down to 2 steps, removed conflicting CTAs, and redesigned the interface to match the actual business logic, responsive across mobile, tablet, and desktop. Design is currently used in investor demos. Happy to walk through the full process in conversation.
Role
Sole Product Designer
Team
Founder, CTO, Investor, Designer
Timeline
3 weeks
2024 · heyroom · C2C Marketplace
Free app to first revenue
Free app to first revenue
Free app to first revenue
+14% DAU · no increase in drop-offs
+14% DAU · no increase in drop-offs
+14% DAU · no increase in drop-offs
heyroom was a free C2C app with 30,000 users and 0 revenue. I designed a freemium model 3 free room applications per day, with paid bundles beyond that, giving the team a way to prove willingness to pay to investors without breaking the core product experience.
heyroom was a free C2C app with 30,000 users and 0 revenue. I designed a freemium model 3 free room applications per day, with paid bundles beyond that, giving the team a way to prove willingness to pay to investors without breaking the core product experience.
Role
Sole Product Designer
Team
Founder, CTO, Developer, Designer
Timeline
8 weeks
Read case study →
Read case study →
2025 · UX Lift · B2C Saas
Built my own product
Built my own product
30+ user interviews · 100+ early subscribers · Shipped in 15 days
30+ user interviews · 100+ early subscribers · Shipped in 15 days
Spotted a gap in Berlin's design job market, validated it with 30+ designers, and built an AI-native B2C Saas from scratch using Lovable and Supabase. Managed e2e project consisting of research, product strategy, design system, build, and launch.
Spotted a gap in Berlin's design job market, validated it with 30+ designers, and built an AI-native B2C Saas from scratch using Lovable and Supabase. Managed e2e project consisting of research, product strategy, design system, build, and launch.
Role
Founding Product Designer
Team
Solo
Timeline
3 months
2026 · Under NDA
Built for investor demo
5 steps to 2 · Clearer business model · investor-ready in 3 weeks
A B2C social platform had no design files and no design system. I simplified a confusing 5-step engagement-to-purchase flow down to 2 steps, removed conflicting CTAs, and redesigned the interface to match the actual business logic, responsive across mobile, tablet, and desktop. Design is currently used in investor demos. Happy to walk through the full process in conversation.
Role
Sole Product Designer
Team
Founder, CTO, Investor, Designer
Timeline
3 weeks
2025 · UX Lift · B2C Saas
Built my own product
30+ user interviews · 100+ early subscribers · Shipped in 15 days
Spotted a gap in Berlin's design job market, validated it with 30+ designers, and built an AI-native B2C Saas from scratch using Lovable and Supabase. Managed e2e project consisting of research, product strategy, design system, build, and launch.
Role
Founding Product Designer
Team
Solo
Timeline
3 months
2025 · heyroom
Grew Invites
0-67% increase in invite sent per user · no increase in drop-offs
The founder wanted to make existing "Invite a Friend" mandatory during onboarding to grow the user base. I researched onboarding benchmarks showing mandatory steps can increase drop-offs by up to 30%, designed an alternative flow that nudged users without forcing the action, and brought in external investor insights to build the case. We launched a skippable version & invite sent per user increased from 0 to 67% without hurting retention.
Role
Sole Product Designer
Team
Founder, Developer, CTO, Designer
Timeline
6 weeks
She played a pivotal role in launching our first paid features, ensuring the UI and UX not only worked seamlessly but also supported our business goals. Her ability to balance strategic thinking with speed and execution made a noticeable impact on our delivery.
She played a pivotal role in launching our first paid features, ensuring the UI and UX not only worked seamlessly but also supported our business goals. Her ability to balance strategic thinking with speed and execution made a noticeable impact on our delivery.
She played a pivotal role in launching our first paid features, ensuring the UI and UX not only worked seamlessly but also supported our business goals. Her ability to balance strategic thinking with speed and execution made a noticeable impact on our delivery.
Johannes Bader
Johannes Bader
Johannes Bader
Co-founder & CEO, heyroom
Co-founder & CEO, heyroom
Co-founder & CEO, heyroom
Want to work together?
Want to work together?
Want to work together?
Available for full-time remote or on-site opportunities in Berlin
Available for full-time remote or on-site opportunities in Berlin
Available for full-time remote or on-site opportunities in Berlin
Suneha Anand © 2026
Suneha Anand © 2026